About You

People who tell you to build a marketing platform for your book say that “content is king.” If your ultimate aim is to help people move from ideas to action, then base your content on the science of behavior change.  

You’ll also benefit from personal knowledge management, mastering the writing process, testing your ideas, and becoming an idea entrepreneur.

I’m not an expert in these areas, but I’m on the lookout for ideas that we can use. Look to the home page and archives for my discoveries.