When people succeed with the behavior change that we recommend, everybody wins. Our readers get to create new outcomes in their lives. Our personal credibility improves as well, and we’re more likely to gain customers and clients for life.
In an earlier post, I outlined the problems we face as writers who create books and other materials to promote behavior change. This post is about a solution.
Three Paths to Behavior Change
The most exciting discovery I’ve made in the last five years is the work of B.J. Fogg — psychologist, researcher, and founder of the Persuasive Tech Lab at Stanford University. He pioneered the Tiny Habits program, which is based on the idea that three things lead to long-term change in human behavior:
- Experiencing an epiphany, or life-altering insight that resonates on a deep emotional level
- Changing your environment
- Taking” baby steps”—making small changes in behavior (almost absurdly small, in fact) that cascade over time into larger, enduring change
As authors, too many of us rely on #1. That’s unrealistic, says Fogg. Not only are epiphanies rare — they’re almost impossible to predict, create, or control. Our books might be good, but they’re not that good.
Though Fogg has a lot to say about #2 above, I’ll focus on #3. It has wide applications and is fun to boot.
The Nature of a Tiny Habit
Tiny Habits meet three criteria. They are behaviors that:
- You do at least once a day
- Take less than 30 seconds
- Require little effort
These criteria are based on two unflattering observations about human beings. First, we resist change. Two, we’re lazy. We like to avoid discomfort and effort — especially when they relate to large-scale changes in our behavior.
BJ’s solution is to plan behavior changes that require almost no time, no effort, no ability, no motivation, and no friction. For example:
- After I brush my teeth, I will floss one tooth.
- After I pour my morning coffee, I will text my spouse.
- After I start the dishwasher, I will read one sentence from a book.
- After I pee, I will do one push up.
The joy of this process is that Tiny Habits naturally expand into bigger changes. When you successfully floss one tooth, for example, you’re more likely to floss other teeth. Over time, your new behavior can make your dentist very happy.
When designing Tiny Habits, people often start with behaviors that are vaguely defined and too ambitious. It takes serious editing to specify habits that are truly tiny.
Notice also the structure of the three examples listed above. Tiny Habits work when they’re triggered by a habit that’s already part of your daily routine (“After I….”) Pairing the new behavior with an old one takes practice.
Rewards are also key to forming Tiny Habits. These can be as simple as saying YES to yourself after doing your new behavior. Getting this part of the program to work takes practice as well.
Fortunately, Fogg offers a free e-mail course that will guide you through the intricacies of Tiny Habits. It’s all based on three words: Simplicity changes behavior.
Deconstructing Our Ideas Into Tiny Habits
Let’s take the big ideas that we champion and translate them into Tiny Habits.
When we recommend a goal, outcome, policy, procedure, or “best practice,” let’s help our audiences deconstruct it into a series of small behavior changes.
Let’s give examples of those changes. And let’s suggest ways to experiment with triggers, behaviors, and rewards until people emerge with change that lasts.
If we can’t do this, then it’s time to take another look at our our content. And if we can help our audiences design for behavior change, then we have a potent sign that our stuff actually works.