Do you recall the last business or self-help book you read? Chances are it was ghostwritten.
We live in a society that’s fascinated by writers and the writing process. Search the Internet for references to books such as Stephen King’s On Writing or Natalie Goldberg’s Writing Down the Bones. Look at the number of hits you get.
Yet once people rise to a certain level of prominence in the work world, many of them avoid writing anything longer than a tweet. They’d rather delegate the task.
I get it. Writing anything at all is a challenge. And writing an entire book can resemble what Karlfried Graf von Durkheim called a zone of annihilation.
But here’s the deal: You’re more likely to get what you want if you do a critical mass of the writing yourself.
No one else can truly write with your voice.
A good editor can help you plan your book, complete the research, assemble raw materials, and make your prose sing.
Yet the heart and soul of your message can only come from one person.