Want to churn out some blog posts? Easy. Shout slogans from the rooftops? Easy. Relay some stories and take-aways in bullet point form? Easy. Coherently develop, assemble, and stylize a series of ideas over a couple hundred pages in book form? Hard as hell. When we began, Reid and I had the equivalent of blog posts on the themes in question, but we did not have anything close to a book. Attempting to write a book forced us to be super precise and thoughtful about what we wanted to say. And of course, once you have precise thoughts, then it’s comparatively easy to disseminate them in various channels and formats.
Bottom line: Books are more than “content.”