Giving People the Big Picture of Your Nonfiction Book—This Is How It’s Done

Dig this video of Rory Sutherland from #ogilvychange telling us what his company does. It’s not an overview for a book proposal. But it easily could become one.

Listen for how Sutherland:

  • gives context
  • uses analogies
  • states a clear pain point
  • offers a compelling solution
  • injects humor

This is mastery.

When you can do this for your book idea, you’ll get attention.

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