Writing for Behavior Change — A Checklist

Most business, self-help, and psychology books have a single purpose — to help readers create enduring and positive changes in their behavior. This usually means teaching a skill, such as reducing stress, responding constructively to a craving, or speaking assertively. The challenge as we write instructions is to appeal to the whole person — our capacity … Continue reading Writing for Behavior Change — A Checklist

Toward a Science of Enlightenment — Four Big Ideas from Jeffery Martin

Jeffery Martin is an entrepreneur who became a social scientist. This career change was driven by his growing interest in the subject of happiness. Who are the happiest people? Martin wanted to know. And what do they have to teach the rest of us? In a conversation with Jeffrey Mishlove, Martin recalls that his success … Continue reading Toward a Science of Enlightenment — Four Big Ideas from Jeffery Martin

What We Lose When Authors Don’t Write Their Own Books

Can you “author” a book without actually writing it? Tucker Max — cofounder of Book In a Box — says yes. Absolutely. And, his company has a method for helping people do just that. Why does this matter? Because many business, self-help, and other “how-to” books are not written by their authors. And that affects the quality of … Continue reading What We Lose When Authors Don’t Write Their Own Books